A Bit About Me
This public relations firm is founded on formal training and front-line experience, but more importantly, on an authentic commitment to helping people and organizations in their worst and best of times. I began my career as a print journalist covering the police beats, courts and government. I’ve seen the best and worst of human behavior. After nearly 17 years in journalism, I transitioned into Public Relations, where I learned the value of thoughtful communications during both positive and negative circumstances. My path led me from the newspaper business to the defense and cable industries and ultimately to me establishing my own firm, which I started in 2010. I have had the good fortune to build a national clientele by providing strategic counsel to clients whose needs range from positive outreach initiatives to rapid response efforts during crises.
The nature of my work is unique, and I love what I do. I have played critical communication roles in numerous high-profile controversies that include the Trayvon Martin shooting in Sanford, Florida; the death of young singer Christina Grimmie; and the tragedy at Pulse Nightclub. Due to the depth of my experience, I occasionally serve as a subject matter source for news media outlets around the country, including the New York Times, Washington Post and CNN.
I also serve as a national presenter, speaking about Crisis Communications and Reputation Management before audiences such as the Florida Department of Law Enforcement, the Florida Police Chiefs Association, IAAPA, ACOLAP in Colombia, and at Harvard University’s Kennedy School of Government. I also enjoy speaking to women’s and entrepreneur groups about work/life balance, an issue so many can relate to for sure.
The core of my work is focused on consequences and outcomes. I approach every issue differently -- there is no cookie cutter work here. There are no absolutes. The work I do matters. I honor the proprietary nature of my clients’ needs and issues, which is why the firm flies under the radar much of the time. My focus is on navigating potentially damaging events because I understand the long-range impacts of being unprepared. My experience with unexpected twists and turns keeps me focused, flexible and an effective advocate for my clients.